Codemasters and F1 Racing
based on the Formula 1 racing series, with the first release expected to appear
on the starting grid next year: UNIVERSAL CITY, Calif. - May 9, 2008 -
Codemasters®, developer and publisher of award-winning racing video games, has
secured the exclusive video game rights to FORMULA 1. In a worldwide licensing
agreement with Formula One Administration Limited, Codemasters will develop a
new generation of the multi-million selling FORMULA 1 game franchise across
multiple platforms.
Codemasters Studios, creators of genre-leading racing titles DiRT™ and GRID™,
will lead the design and development of official FIA FORMULA ONE WORLD
CHAMPIONSHIP games for home console, handheld and PC gaming formats.
"FORMULA 1 is ambitious in expanding its reach with more circuits planned beyond
recent additions in the Middle East and China," said Rod Cousens, chief
executive officer, Codemasters. "It is also ambitious in expanding its reach via
technology. The digital communities that computer and video gaming creates will
play a key role in further growing the FORMULA 1 audience and connecting them
globally. As a world-leading creator of driving games, this alliance with
FORMULA 1 is the jewel in Codemasters' racing crown and creates an undisputed
segment champion. FORMULA 1 has gone with the best, the segment leader. It has
gone to the home of the EGO Engine for quality; it has gone to the company that
can host FORMULA 1 Online, to the company that is streaking away from the pack."
"Codemasters' success and recent innovations in the racing game space makes the
company more than appropriately tuned for the challenge," said Chris Deering,
chairman, Codemasters. "The combination of FORMULA 1's new momentum of expansion
and Codemasters' contemporary technology and past experience is the breaking of
a new dawn for the sport, on the track and on the HD game screen."
The worldwide deal provides Codemasters with rights to feature all Grand Prix
circuits, FORMULA 1 teams, cars, and driver likenesses.
The FIA FORMULA ONE WORLD CHAMPIONSHIP games will be developed using the
evolution of the award-winning EGO™ Game Technology Engine, Codemasters' highly
versatile cross-platform middleware technology. Its advanced graphics and
physics technology brings an unmatched cinematic quality and realism to
interactive entertainment.
The EGO Engine is currently being deployed in the creation of GRID™, the latest
in Codemasters Studio's international circuit-based racing series, set to be a
landmark release when it launches on June 3.
Codemasters expects the first game based on the FIA FORMULA ONE WORLD
CHAMPIONSHIP to launch in 2009.
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