Infogrames to Adopt Atari Name?
Gardner to consider ditching Infogrames name quotes David Gardner of
Infogrames as saying the company may adopt the Atari name as its moniker. Here
is the logic that says that the devalued Atari brand may still be preferable
over the lesser-known Infogrames, which he refers to as "a start-up with 25
years of history:We like to think of Infogrames, instead of being the
tired, old company, we like to think of it as the best-funded, best-branded,
most energetic start-up in the history of computer gaming.
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