Turbine on MMOG Expansion-mania
Launch Interview with Jeffrey Steefel on Ten Ton Hammer talks with the
Turbine boss about the new expansion for their Tolkien-inspired MMORPG,
discussing the launch, and the daunting task of going head-to-head with the
launch of the new World of Warcraft and EverQuest II expansions, which "just
worked out that way," according to Steefel, who goes on to explain: "A couple
things drive when we release our products: what we think the needs of our
players are and when they need something substantial besides book updates, and
when we think we’re going to have a time frame for when we’re going to be ready
with that content. We really decide our own timeline based on that, and although
there were some thoughts floating around on when the other developers were going
to release expansions, but nobody really knew. I think we – as companies – need
to focus on what we need to do and not get in each others way intentionally."
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