SCi has "Difficult" Year; Considers Name Change

SCi suffers £99 million loss in "difficult" year has word that SCi
Entertainment's fiscal year closed on June 30, and the company reported losses
of GBP 99.1 million for the year, compared to a 2007 loss of £13.3 million. The
year saw SCi close developer Pivotal Games and cancel a number of
projects, and the announcement quotes SCi CEO Phil Rogers saying: "The 2008
results reflect a year in which we took decisive action to transform our
business." The report also states that SCi released 10 titles under the Eidos
brand for the year, selling a total of 7.1 million units, offering some
specifics: 1.4 million copies Kane & Lynch: Dead Men, 1 million for
Tomb Raider Anniversary, and a half-million copies of Conflict: Denied
Ops. In other SCi news from their

end-of-year reporting,
MCV
reports the company's board is recommending renaming the company to Eidos PLC,
also quoting Rogers: "The Board feels that it would be beneficial to align the
name of the listed Company to the strong product brand that Eidos represents in
order to benefit from a single identity and clearer outward and internal
communication." The name change will be officially proposed at the company's
annual shareholder meeting on December 2.


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