Nordic Games Formed; Wants to be "IKEA of Games"

MCV
reports that Scandinavian game distributor
Game Outlet has moved into the game publishing space, forming a new
subsidiary Nordic Games. The publisher will focus on casual and mid-priced games
for the PS2, Wii, DS and PC to start, but will look to evolve past that in the
future, and word is it already has five projects in development across 11
different SKUs. Nordic Games says "with the huge expansion of the market we feel
it is the right time to enter the publishing business," and that they are
looking to emulate the success of some countrymen, though hopefully this doesn't
mean users will have to assemble the games themselves: "Being Swedish, we have
adopted the IKEA philosophy, which means every product we do will aim to give
consumers great quality and value, at tremendous prices."


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