Massive on the Market

RTS developer Massive Entertainment is apparently being shopped around, as

Videogaming247 reveals more potential fallout from the formation of
Activision Blizzard as

the newly merged giant assesses its roster of games and developers. They
learned of the situation while speaking with Martin Walfisz at the Develop
conference, where the Massive Entertainment president and founder told them:
"Apparently they didn’t want an RTS studio in Europe, and to be honest we would
have loved to have worked with Activision, but we’re pretty confident in our
capabilities and there are not many studios that can match our quality."
Complicating the situation is that Activision Blizzard owns the World in
Conflict intellectual property as well, and while Massive is currently
working on the Soviet Assault expansion for the RTS game, it is possible
that the IP could be sold off in a separate transaction: “Activision
won’t publish [Soviet Assault], no,” said Walfisz. “That’s part of the whole
situation now. In theory they could sell World in Conflict separately from
Massive. I think that any buyer would like to make sure it goes together, but we
don’t own it. Activision owns it, so that’s their call.”

While options are opening for the developer, the company is now effectively in
limbo. Walfisz was confident, though, that Massive will pull through.

“I think that right now everyone is in ‘wait and see’ mode and just want to know
what the future holds,” he said.


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