EA Giving up "Crappy" Licensed Games

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Q&A on MTV Multiplayer with John Riccitiello is a frank discussion of EA
games with the EA CEO, who continues to speak of elevating the quality of their
output, this time specifically criticizing "crappy" licensed games, saying: "I
think what redeems our industry is quality, and I think we take a step back
every time we take a license and exploit it with a crappy game. That’s not what
we’re about." This is not to say they are giving up licensed games (just the
crappy ones), but it does illustrate a renewed emphasis on new IPs:
Frankly I think that a lot of the intellectual property we create are
better than the licenses. That doesn’t mean there isn’t room for great licenses.
We’ve had a 20-year partnership with the NFL. We’re incredibly proud of that. A
15-ish year partnership with the NBA. NHL, etc. But also we partner with J.K.
Rowling and Warner Brothers in bringing over the Harry Potter games to market
and a great partnership with Hasbro — a lot of new stuff this year for the more
casual consumer. There’s room for both. I think what you’re noticing is that in
years gone by we haven’t had as many great, original intellectual properties.
There’s a lot more of that this year from EA and I think from here forward.



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