GameShadow Metrics
Metrics, whereby they are doing a little more shadowing than before,
offering analysis of gameplay trends through the data gathered by this service
aimed at helping find current game patches. Word is:28th July 2008.
Oxford, UK. GameShadow, www.gameshadow.com,
the leading independent, automated patch system today announced GameShadow
Metrics. The Metrics service provides real time reports on PC gamers’ playing
habits and preferences and is designed to reveal accurate and vital market
trends giving detailed information on an unprecedented scale.
Tony Treadwell, Founder and COO of GameShadow commented, “Our engine checks all
the versions of games users have loaded on their PC to deliver a one-click
patching service. This enables us to build a great profile of the games they
play and in return for providing a great service to our users we can report on
how genres or sequels are connected. We can even track ‘unknown’ versions and
review driver hardware.”
He continued, “We realized that this level of accurate data is an incredibly
valuable marketing tool for publishers, developers, ISVs and hardware vendors to
understand gamers’ habits. The data is structured to allow customers to drill
down and perform analysis dynamically. And we fully protect our gamers so that
nothing can be tracked backed to individuals. We’ve created an easy to use,
online service that gives access to the core data – every publisher and
developer can check up on their titles alongside the other 2600 titles in a
matter of seconds.”
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