Electronic Arts Q&A
Electronic Arts Q&A on Mercury News talks with John Riccitiello at E3, where
the CEO of Electronic Arts talks about addressing some of the historical
problems at the game giant: "Everything that I've been doing has been designed
with (this) in mind: I want EA to be the best place for creative guys in our
industry to work, and I want us to have the highest quality, most innovative
games. A lot of people in our industry get stuck thinking that their job is to
manage a lot of business process, and somehow the games happen down in the
trenches. I'm trying to actually get it shifted, so people understand that the
most important thing in our company is where the programming, the art direction,
the game design and production takes place. Ultimately, if we do that, we'll
make the best games. If we make the best games, they'll sell really well, and
we'll be really profitable."
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