In-Game Ad Survey
the results of a survey
conducted by Neilson that they claim indicates consumers like in-game
advertising, a surprising conclusion that's the latest example of why folks
distrust statistics:One of the most important factors confirmed by the
Study is that most consumers reacted positively to in-game ads: 82 percent felt
games were just as enjoyable with ads as without. In addition, there was an
average 61 percent increase in consumers’ favorable opinions of products
advertised in-game post-play.
“The growth of in-game advertising, both current and projected, makes it an
attractive medium for brands looking to reach hard-to-reach consumers,” said
Elizabeth Harz, EA’s Senior Vice President of Global Media Sales. “This study
solidifies what many in the industry have known for a long time: in-game ads are
effective and well-received by the gaming community.”
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