Brett Ratner Game Movies?

Brett Ratner bows branding business on Variety is a profile of Brett Ratner
Brands, a new consultancy launched by the Hollywood director (Rush Hour,
X-Men: The Last Stand). The company's first output was a pair of Risky
Business-themed
Guitar Hero commercials that aired during American Idol, and
Ratner says he hopes to leverage the relationship this project established with
Activision as a springboard into making game-related moves. Here's the quote
about that, which seems particularly timely, as
the reviews roll in for
Postal, Uwe Bolls latest cinematic debacle:Ratner will continue
brainstorming ideas for spots and campaigns for Activision, currently his brand
unit's only client.

In addition to the "American Idol" spots, he'd also integrated "Guitar Hero 3"
into Mariah Carey's musicvideo for "Touch My Body."

Ratner now hopes the relationship with the gamemaker leads to pic projects.

"The games business is much more exciting than the movie business right now,"
Ratner said. "I will be doing movies that come from videogames," adding that
he'll now have "access to the Activision brain" and the people who create its
games.


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