Valve on PC Gaming
Gaming on Shacknews talks with the Valve marketing maven about the state of
PC gaming. Doug repeats the assertion that this is a perception problem, as they
have a tough time hearing the cries that PC gaming is dying as they laugh all
the way to the bank:I mean, I think, we sort of laugh at it. Because
we've been wildly successful--we're very fortunate, you know. Our games have all
done really, really well, Steam has taken off and become this whole other
business for us, Valve has never been in better shape--and yet everybody is
talking about how in the PC world, the sky is falling. And we're like, we've
been doing this for 10 years now--actually 12 years since the company started,
10 years since the first game came out--and we've never been in better shape,
financially or otherwise. The company is over 160 people now--it was 20 people
when we shipped Half-Life. We've got multiple projects going--we were always a
one-project-at-a-time group.
We don't understand why that story gets traction over time. I think people have
finally started to clue in to the fact--there was a story last week where people
finally looked at the online subscription revenues for WoW and all the things
that look like WoW, and realized, wow, there was a butt-load of cash being made
here that wasn't being counted at the register, at retail, in North America,
which is where all these stories come out of.
Note: This article has been bookmarked by a user. Please visit the source website for the complete article.
You must be logged in to post comments.
